Understand what drives your business performance.
I help businesses understand the financial and commercial performance of their products, services and customer segments — with clear definitions and dashboards that people actually use.
Revenue is visible. Profitability often is not.
Many businesses know what they sell, but not precisely which products, services or customers create value — and which ones consume margin.
Problems addressed
- 01Product and service profitability is unclear.
- 02Costs are not allocated consistently.
- 03Reporting is fragmented across files and systems.
- 04KPIs are not defined the same way by everyone.
- 05Pricing decisions rely on intuition rather than data.
What I can do for you.
Product Profitability Analysis
Revenue, direct costs and contribution by product or service.
Portfolio Performance
Compare products and identify stars, stable lines and products requiring attention.
Customer Profitability
Understand which customers and segments create margin.
Revenue & Margin Analysis
Analyse evolution, mix effects and drivers.
Product Mix Optimisation
Explore scenarios to improve the overall portfolio.
Pricing & Value Analysis
Assess price positioning against value and costs.
Business KPI Dashboards
Clear, automated dashboards with explicit definitions (e.g. Power BI).
Performance Monitoring
Track the KPIs that matter over time.
Where this makes a difference.
- Identify products requiring attention.
- Prepare a pricing review.
- Replace manual monthly reporting with a dashboard.
- Support budget and portfolio decisions.
Example project
Product Profitability Analyzer
A structured view of product performance, from sales and cost data to portfolio decisions.
Input data
- Products and services
- Sales volumes
- Revenue
- Direct costs
- Indirect costs where available
- Customer segments
- Historical performance
Analytical outputs
- Product revenue
- Product costs
- Gross contribution
- Margin analysis
- Product comparisons
- Performance evolution
- Product portfolio opportunities
All profitability metrics are defined explicitly. When cost information is incomplete, the limitations are documented rather than hidden.
A clear, step-by-step approach.
Define
Agree on scope, KPIs and definitions with your team.
Consolidate
Bring sales, cost and customer data together.
Analyse
Measure performance and identify drivers and gaps.
Monitor
Deliver dashboards and a routine for ongoing follow-up.
What you receive.
- Business performance analysis
- Product and revenue analysis
- Profitability indicators with clear definitions
- KPI dashboard
- Business insights
- Improvement recommendations
Why it matters.
Clarity on what creates value
Know which products, services and customers drive margin.
Better portfolio decisions
Invest, adjust or phase out with evidence.
Less time on reporting
Automated, consistent figures for everyone.
A common language
Shared KPI definitions across management and teams.
Business Intelligence Review
Improve visibility of your business and product performance.
Scoped to your needs and data — no fixed price list, a tailored quotation instead.
- Business performance analysis
- Product & revenue analysis
- Profitability indicators
- KPI dashboard
- Business insights
- Improvement recommendations
Explore other areas.
Let's unlock the value of your data.
Whether you want to explore AI opportunities, better understand your customers, improve product performance or identify new growth opportunities, let's discuss how I can help.