Business insight. Customer understanding. AI innovation.
I combine experience in Customer Experience, Market Research and Business Intelligence with a strong interest in practical AI applications. My work focuses on helping organisations better understand their customers, make smarter business decisions and identify opportunities for growth and improvement.
Throughout my career in insurance, telecommunications and public transport, I have worked on customer experience strategies, market research, customer insights, business transformation and data-driven decision-making. Today, I bring these complementary disciplines together with AI and modern analytical technologies.
AI should solve real problems.
AI should not be implemented simply because it is available. It should help businesses solve concrete problems, make better use of their information and create measurable value.
My objective is to make advanced analytical capabilities more accessible to small and medium-sized businesses through practical consulting, tailored tools and flexible collaboration.
- 2019 — todayIndependent consultant · 360 Research
Customer experience, qualitative and quantitative market research, customer insights, analytics and business strategy.
- 2023 — 2025Customer Experience Expert · P&V Group
CX strategy, customer and broker experience, customer-centricity initiatives, market research and AI-assisted customer feedback analysis.
- 2022 — 2023Market Research Manager · Orange
Management of market research and customer insights activities, research projects and business intelligence.
- 2010 — 2019STIB-MIVB
Head of Digital & Customer Experience; previously Head of Customer Insights and Market Research & Pricing Manager.
- 2014 — 2019President, Customer Market Insights expertise centre · UBA
Belgian Association of Advertisers.
A combination of complementary disciplines.
- Customer Experience strategy
- Customer & broker experience
- Voice of Customer
- NPS, CSAT & CES
- Customer journey mapping
- Qualitative research
- Quantitative research
- Segmentation
- Market & competitive intelligence
- Brand strategy & positioning
- Business transformation
- Customer & product profitability
- KPI dashboards (Power BI, Microsoft Fabric)
- AI-assisted feedback analysis
- Business process automation
- Design thinking
Industries: insurance & financial services, telecommunications, transport & mobility, HR services, retail, digital & technology. Languages: English and French.
Let's talk about your business.
Whether you want to explore AI opportunities, better understand your customers, improve product performance or identify new growth opportunities, let's discuss how I can help.