AI Business Opportunity Sprint
Identify practical opportunities to use AI within your business.
- Business process assessment
- AI opportunity identification
- Data readiness assessment
- Prioritisation matrix
AI-powered Business Intelligence & Customer Growth
Turning Data into Intelligence. Intelligence into Growth.
I help small and medium-sized businesses unlock the value of their customer data, market insights and business information through AI-powered analytics, strategic consulting and practical digital solutions.
Understand your customers · Optimise your business · Unlock new opportunities
Customer Portfolio OverviewFictional data
Customers12,4805 segments
Products / cust.1.658% single-product
NPS+31↑ 4 pts
Illustration — all figures are fictional
The business challenge
You have the data. Are you making the most of it?
Businesses generate valuable information every day through customers, sales, products, operations and market interactions. But turning this information into meaningful insights and better decisions is not always easy.
- 01Customer data is fragmented and underused.
- 02Business reporting takes too much time.
- 03Growth opportunities remain hidden in existing customer portfolios.
- 04Product and service profitability is not always clear.
- 05Customer feedback is collected but not fully exploited.
- 06AI opportunities are identified, but practical implementation remains a challenge.
I help bridge the gap between data, intelligence and business action.
Solutions
Practical intelligence. Measurable business value.
Four complementary areas of expertise — from strategic consulting and market research to advanced analytics and working AI tools, adapted to the budgets and resources of SMEs.
01
AI Solutions & Automation
Make AI work for your business.
Identify opportunities to automate processes, improve data analysis and develop intelligent tools that support everyday business decisions.
- AI opportunity assessment
- Process automation
- Automated reporting & dashboards
- Document processing
- Custom AI applications
02
Customer Growth & Value Intelligence
Unlock the full potential of your customer base.
Understand customer value, identify cross-selling opportunities and develop strategies to improve customer retention and long-term growth.
- Customer Lifetime Value
- Segmentation
- Cross-sell & upsell
- Churn & retention
- Next best product
03
Business & Product Intelligence
Understand what drives your business performance.
Turn commercial and financial data into actionable insights about your products, services, margins and business performance.
- Product profitability
- Customer profitability
- Revenue & margin analysis
- Pricing & value
- KPI dashboards
04
Customer Experience & Market Intelligence
Understand your customers. Stay ahead of your market.
Combine qualitative and quantitative market research, experience analytics and market intelligence to understand customer expectations and identify opportunities for improvement.
- Qualitative & quantitative research
- Voice of Customer
- NPS, CSAT & CES
- Customer journey mapping
- Competitive intelligence
Market research
Qualitative and quantitative market research.
Through 360 Research, my Brussels-based market research practice, I design and run complete studies — from the research question to the recommendations.
Quantitative research
Measure, size and compare with robust data.
- Online surveys
- Representative panels
- Niche & B2B audiences
- Segmentation
- NPS, CSAT & CES
- Brand tracking
- Pricing studies
- Statistical analysis
Qualitative research
Understand the why behind behaviour and perceptions.
- In-depth interviews
- Focus groups
- Online communities
- Co-creation workshops
- UX research
- Customer journey research
- Concept & product testing
- Advertising research
360 Research — customer experience, market research, brand strategy and innovation research. Areas include UX research, brand strategy, media & advertising research, concept & product testing, mobility research and employer branding research.
Visit 360research.be ↗Packaged offersSprint Sprint Prototype Review
Focused engagements with clear deliverables.
Start with a well-defined scope, then scale up when the value is proven.
Customer Growth Sprint
Identify opportunities to increase customer value and commercial performance.
- Customer segmentation
- Customer portfolio analysis
- Cross-sell opportunity identification
- Customer value assessment
AI Intelligence Prototype
Develop a functional AI-powered solution for a specific business problem.
- Requirements definition
- Solution architecture
- Functional prototype
- Testing & validation
Business Intelligence Review
Improve visibility of your business and product performance.
- Business performance analysis
- Product & revenue analysis
- Profitability indicators
- KPI dashboard
Every engagement is scoped to your needs, data and resources — request a quotation and receive a tailored proposal.
Interactive demonstrators
See what your data could tell you.
Three working demonstrations built on fictional, synthetic datasets — so you can explore the kind of analysis I deliver, without sharing any data.
Demo 01
AI Feedback Analyzer
Topics, sentiment, pain points and satisfaction drivers from customer comments — with suggested improvement actions.
Coming soonDemo 02
Customer Growth Analyzer
Segmentation, product ownership, single-product customers and cross-sell scenarios — with clearly labelled hypothetical revenue.
Coming soonDemo 03
Product Profitability Dashboard
Revenue, costs, gross contribution and margin by product, with scenario simulation and explicit definitions.
Coming soonApproach
From business challenges to practical solutions.
01
Understand
Identify business challenges, objectives, available data and customer needs.
02
Analyse
Explore data, identify patterns, assess opportunities and develop actionable insights.
03
Develop
Build practical solutions using analytics, AI and automation.
04
Activate
Translate insights into business decisions, implementation plans and measurable improvements.
Why work with me
Business understanding meets AI capabilities.
Business-first approach
I start with business objectives, not technology or fashionable AI tools.
A combination of expertise
Customer Experience, market research, business intelligence and AI come together in one integrated approach.
Practical solutions
From focused analytical studies to working AI prototypes and automated dashboards — tangible outcomes.
Flexible collaboration
A specific assignment, a market study, a prototype, an implementation project or ongoing support.
Built around your needs
Adapted to your organisation, your data maturity, your budget and your resources.
Responsible by design
No confidential data is shared with AI services without your explicit agreement, and AI outputs are reviewed by a human.
Next step
Let's unlock the value of your data.
Whether you want to explore AI opportunities, better understand your customers, improve product performance or identify new growth opportunities, let's discuss how I can help.